The Ford Dealership Commercial team requested that AGX come up with a part wrapped graphic scheme that would help the demonstration vehicle get noticed. It needed to carry the corporate branding and also stand out.
The studio took a brief from the client and then set about designing a livery that would achieve the goals, of both raising the awareness of the dealership and the competitive commercial deals on offer.
The concept of Peoples commercial deals are on fire was proposed and the customer signed it off for installation as soon as possible.
The graphics were printed straight away to allow time for the gassing off process. The vehicle was booked in at a suitable time, and we even dropped the driver off while it was left with us (this only applies to nice customers). The vehicle was the cleaned top to bottom and the graphics installed in our heated premises by our vehicle wrap installers.
The vehicle achieved its goals in increasing brand awareness so much so that someone bought the demonstrator vehicle within a couple of months. We never even removed the wrap so they may well be driving round with the flames on the back! Let us know if you see it.