At first glance a QR code could be mistaken as a strange magic eye picture. However, Quick Response codes (QR codes) are expected to achieve widespread use moving forward in the world of marketing and communications – and for good reason. Consumers want immediate access to what’s relevant and attractive to them and QR codes make that possible.
Just as with any form of brand communications, it’s an indisputable fact that the overall appearance and individual branding of your vehicle graphics should not only reflect the products or services you provide, but most importantly the quality of them. Company vehicles are now widely acknowledged as being the single most powerful and cost-effective communication tools within the outdoor advertising media mix.
Although a company's 'brand' goes a lot deeper than the corporate logo, this visual element of your brand speaks volumes when it comes to communicating your image.
If there is no obvious difference between the products or services your company offers compared to your competitors, especially those with similar pricing - a strong logo will attract more customers to your brand than an unfamiliar one.
For the first time AGX have decided to proactively seek events and companies that they can support over the last year. This has led to some brilliant results for the business and is definitely something we will be continuing to do through 2011.
